SEO or Search Engine Optimization refers to helping search engines understand and show the required content. It increases the site visibility when people search for any product or service related context. It helps in optimizing information architecture and maximizes resonance with what the audiences seek. The SEO approach makes the search engine designs more responsive, earning attention of the viewers.

SEO is of three types, has some needs and many benefits. Every type of SEO has its own benefits and every need of SEO makes it successful.

Types of SEO

1. On-Page SEO – It focuses on keyword-based search. If a keyword, being searched appears in a title, description of a webpage, the search engine presents it to the user as the most relevant site.
2. Off-Page SEO – It helps in brand building by increasing the visibility to other authoritative websites.
3. Technical SEO – It includes technical approach to improve search results. It enables the search engines to crawl and index the appropriate site.

Benefits of SEO

1. SEO increases traffic – SEO helps in targeting quality traffic. It helps in reaching out the audience with appropriate results. It helps in increasing the visibility of the site by providing the correct and exact information without any unnecessary content.
2. Improves User experience – It improves the target audience convenience. It makes a great impact on search results.
3. Includes Inbound Marketing Strategy – Inbound Marketing is a consumer centric approach, which eliminates interruptive content from users’ search. SEO improves the inbound marketing strategy by making the information more helpful and accessible to the target audience.
4. Earning links – SEO enables a company site earn links from influencers. It helps SEO professionals to find more opportunities. It helps build a stronger relationship with clients and grab the attention of more potential consumers.
5. Worthier than PPC – PPC (Pay per Click) involves an amount to be paid every time a user clicks or visits a site. On the other hand, SEO helps avoiding this cost by optimizes the search and attracts more audience. Once a search engine identifies a site capable of attracting traffic, the company can proceed without any advertisement and thus, eliminating the need to pay the content to be published.
6. Helps survive in competitions – In this competitive world, SEO helps a company to establish high ranking in search engine results. It helps present the content with top priority during a search by the viewers. It improves the marketing strategy, ideally making the company move ahead of the competitors.

SEO helps in improving organic visibility, high-targeted traffic. It delivers relevant information in an impressive manner. It promotes trust and does not attempt to persuade any visitor to visit any site. It develops brand loyalty among the target audience, hence improves user experience.